Initial Consultation & Keywords
Our technical staff starts work by checking the current status of your website to
ensure that the optimization process will not be encumbered by any unforeseen problems.
One of our staff optimizers will then use manual searches and custom research software
to gather data and create a list of the most trafficked and targeted keywords in
your industry. Your optimizer will consult with you to choose the best keywords
for your optimization.
Content Creation
After a list of keywords has been finalized for your website, it is passed along
to our content writers. On the basis of their experience our writers will create
original, unique content or revise your current site copy. Keywords will be placed
in accordance with proper SEO densities while maintaining a professional copy style
that is appropriate for site marketing and human readers, not just search engine
"spiders." Our writers will contact you before getting started on your content to
ensure that the essence of your website is not compromised.
Website Redevelopment
Our optimization engineers will redevelop your website to
integrate the optimized content and effectively communicate your keywords
to search engines. All aspects of the website - including its architecture, meta
tags, alt tags, graphic text, internal link structure and subpages - will be modified
to be spider friendly and to ethically meet the keyword relevancy requirements of
the search engines' algorithms. The staff of Submit Express is dedicated to maintaining
the design integrity and essence of your website.
Link Development
The development of incoming links from well-established websites is one of the major
variables in attaining high search engine rankings. Link development is absolutely
essential to your website success and is a major part of the optimization service
that we offer. A high quantity of quality links can
be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
• Targeted link buys
Submission
After the optimization process is complete, we will submit your website to all the
major search engines and directories, including Yahoo, AltaVista, HotBot, AlltheWeb,
Google, AOL, iWon, Netscape, MSN, Lycos, Teoma, Ask and DMOZ (Open Directory). In
addition to these submissions, we add fee-based directories such as Yahoo Directory,
LookSmart and several other quality directories which will add to your link popularity.
Lastly, if your website has indexing issues, we will create and submit site maps
to both Google and Yahoo via their respective programs.
Reporting
Before we start the optimization process, we will run a ranking report to determine
where your website ranks with the various search engines. We will also send you
the report so you can see the results. Once optimization is complete, we will run
monthly reports to check on your website progress. You will be updated with these
monthly ranking report results via e-mail. In addition to the monthly ranking reports,
our staff will run weekly search engine monitoring to verify that your site has
not been dropped by any of the major search engines. To ensure your satisfaction,
our technicians will periodically call you or email you just to check in. We also
invite you to contact our staff anytime with questions.